Millennials and Gen Z have become the dominant force in the property market in recent years. According to data from the Ministry of Public Works and Housing in 2022, out of 10.51 million families without homes, more than 8.6 million belong to these generations.
Meeting the housing needs of this demographic requires a tailored approach. Millennials and Gen Z are not just looking for comfortable places to live; they view homes as long-term investments. Therefore, in addition to comfort, they seek properties with high durability, promising future prospects, and complete facilities.
Farpoint, a trusted real estate company in Indonesia, understands the preferences of Millennials and Gen Z in owning homes that suit their unique characteristics. In collaboration with SWA Group (SWA), a leading landscape architecture, planning, and urban design firm from the United States, Farpoint is launching Maestria, a 55-hectare mini-township with a sustainable community living concept. Maestria offers an extraordinary living experience, encompassing a community that fosters sustainability and a commitment to a greener environment, making it the dream home for the younger generation to embrace a sustainable lifestyle and enjoy a better quality of life.
Dhaval Barbhaya of SWA has been appointed as the Master Planner for the Maestria residential development, masterfully blending captivating nature, a vast lake, and stunning mountain views surrounding the area.
Hellen Triutomo, Landed Home Business Unit Director, Farpoint, said, "We hope Maestria Residences can answer the desires of Millennials and Gen Z to have their dream homes, both for those who live alone and with families, in a premium quality landed housing estate with affordable prices."
Hellen Triutomo added that Maestria can answer the needs of the younger generation for housing in a safe and comfortable environment, strategically located with easy TOD (Transit Oriented Development) access for train or commuter line users, making it a long-term investment.
Dhaval Barbhaya, Principal, Planner + Urban Designer, SWA, said that Maestria is designed based on four main principles. "The first principle is to protect, preserve, and empower the surrounding ecosystem. The second principle is to connect the community with an efficient transportation system. The third is to create a dynamic and pedestrian-friendly environment, while the last is to provide as much open space as possible for people to gather and interact," said Dhaval.
In line with Dhaval, Sibarani Sofian, Founder, Director of Urban+, explained that Maestria's planning is very attentive to sustainability. "Maestria consists of a naturally green area and a built-up area where the joints of life take place, where the two are integrated to create harmony that is often forgotten by other housing complexes.
Here, Maestria also carries the concept of a walkability area where this area is friendly for pedestrians, and everyone can walk enough to do activities and visit important areas while enjoying fresh air and a green environment. This certainly reflects a healthy and sustainable lifestyle that is currently a major concern for Millennials and Gen Z," said Sibarani.
At Maestria, each unit prioritizes innovative 2-season home designs with a sustainable community living concept that is centered on the environment and the surrounding community. Yori Antar, Design Principal, explains that this architectural approach is inspired by Indonesia's climate, which consists of two seasons.
"All houses in Maestria use as many materials as possible that are suitable for facing the climate of Indonesia as a tropical country; so that they are strong enough to withstand the scorching heat of the dry season and the onslaught of the rainy season. House ventilation is also maximized so that hot air does not get trapped inside the house.
Each house also has an outdoor area that is designed so that residents can easily interact with their neighbors, as well as a house with a timeless design. This architectural approach is also our appreciation for Indonesia so that noble values and local pride can continue to be passed on to the next generation," said Yori.
Maestria also provides complete facilities that include three main areas, namely Central Park, Central Lake, and Central Market. Central Park is a family recreation center with an open park concept filled with trees, complete with facilities such as social space, playground, and open green space.
Central Lake offers beautiful lake views and sports facilities such as a jogging track and access to the Clubhouse which provides a Multifunction Room, Sky Deck Area, Infinity Pool, and Basketball Court. Central Market is ready to meet daily needs with products from local businesses / UMKM, including from local residents to support sustainable local economic growth.
Located in West Serpong, Maestria Residences will also be equipped with easy access from Jakarta City along with the construction of the Serpong-Balaraja Toll Road, as an additional access from the Jakarta-Serpong Toll Road and the Jakarta-Tangerang Toll Road. Not to forget, KRL access through Parung Panjang Station and Cilejit Station also provides a wider mobility option for carrying out daily activities.
Maestria is also surrounded by planned cities in Tangerang that are fully equipped and increasingly developing, making it an ideal choice for those who are highly active in the BSD City, Alam Sutera, and surrounding areas.
The launch of Maestria also introduces the types of houses available, including Deluxe, Suite, Double Suite, Loft Plus, Premier and Premier Corner. Farpoint offers Maestria house units with prices starting from Rp 500 million with installments starting from Rp 3 million. Visit the Maestria Marketing Gallery & Show Unit located at Ruko De'Mansion No.20-21 Alam Sutera, Tangerang. or website https://maestria.co.id/